Until a few years ago, the world of meat sounded like a field in which there were really no innovations. Meat is meat, isn't it? But it turns out that a real revolution is happening right now - quieter, greener, and better than ever. Baladi, one of the leading meat companies in Israel, is launching a new generation of meat - grass-fed (Grass-Fed) organic beef - and is returning us to nature, to the roots, to real food. As it used to be.

This is what a revolution looks like when it is made from the ground up

Baladi cattle are raised in the wild Chaco soil of Paraguay, one of the most natural and green areas in the world. They feed on organic grass only, from weaning to the end, live in complete freedom, and grow at the rate that nature determines - without growth hormones, without antibiotics as a routine, without grain fattening. The result is meat that tends to contain more antioxidants and more omega-3 than grain-fed meat; The numbers vary between breeds, regions and seasons, but the direction is consistent.

When meat meets sustainability and health

The grass-fed revolution is not only a matter of taste and health - it is a world view. The transition to natural pasture also contributes to the environment. The carbon emissions resulting from the breeding and production of cattle in Paraguay are offset by supporting initiatives to preserve forests in South America. Less carbon emissions, more green lands, and less industrial burden on the planet. And the consumers? This means leaner meat, more transparent in origin, and more responsible.

Baladi leads change in Israel

As a family company with over 100 years of experience, Baladi chose to bring to Israel what the world has already discovered - real beef grown on real land, without unnecessary additions. Thus, the Israeli consumer can know exactly what he is eating, and know that he is doing good to himself.

"We decided to restore trust in meat. It's not a trend - it's a responsibility" - Baladi family

The green revolution is here, and it is more important than ever. Baladi proves that it is possible otherwise - you can consume meat without giving up values, health and taste.

Time for real meat.